marketing analytics course online

Published by on November 13, 2020

– Explore a wide range of marketing and business metrics, and techniques to evaluate the growth and health of your marketing efforts. During the course, you will get introduced to various marketing analysis concepts, such as data analysis, data visualization, Google analytics, etc. Understand the topics, models, and knowledge that can be applied to solve the problems encountered regularly in this line of profession. Throughout the lessons, you will discover the techniques to develop quantitative models that leverage business data, statistical computation and more to enhance the various key factors in this field. Digital Marketing Analytics (MIT Management Executive Education) This self-paced online program is designed to provide you with an overview of the best approaches and practices in digital marketing measurements and analytics. Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online. Duration: 1 course, 12 weeks, 8 to 10 hours per week. – Get to know about the inner workings of statistical segmentation and indicators and managerial segmentation. Commence the journey by understanding the methods to derive insight from the data of your organization and solving real-world problems. These series of courses focus on the best practices and approaches for measurement and analysis of the crucial factors that impact the decision in the corporate world. – The examples help you to understand the types of problems encountered in the real world. – Lectures + Downloadable resources + Articles + Full Lifetime Access. – Build Excel models to analyze possible business outcomes. Hope you found what you were looking for. – Know about a wide range of marketing and business metrics, and how the growth and health of your marketing campaigns can be evaluated. With renowned experts and thorough lessons, this certification promises to transform you into an informed professional. Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value. Suivez des cours donnés par les meilleurs enseignants et universités du monde. Accédez à tout ce dont vous avez besoin directement dans votre navigateur et terminez votre projet en toute confiance grâce à des instructions étape par étape. – There are ample amount of exercises to practice the concepts covered in the lessons. Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-word examples to explain how you can uncover actionable insights from sources like online transaction, customer survey, and advertising data. Successfully – Gain in-depth knowledge of Google Analytics while learning advanced reporting techniques to analyze and optimize results and produce actionable insights for your business. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.

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