how to conduct online focus groups

Published by on November 13, 2020

This technique is now increasingly being adopted across the globe, so it’s time to give it a try, if you haven’t done it yet. ... We have conducted online focus groups in a variety of ways but not using specific software. Focus groups, however, allow you to get more complicated, nuanced, and diverse responses than surveys, which do not permit as much participant interaction. They have many of the advantages of in-person groups because they are fluid and allow for human interaction. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. This elevates the need for an additional person to take notes but ensures you don’t miss or forget anything attendees say. How-to Guides › How to Conduct Online Focus Group Interviews. In this article, we will be exploring some of the best apps you can use to conduct online focus group sessions without spending a dime. Focus groups have always played a key role in market research since they are one of the most effective ways of collating the qualitative market research information required from participants. Where multi-country research is required online focus groups particularly come into their own since there is no longer the need for researchers to travel the globe looking for, and interviewing participants, which can mean not only huge savings in time but in cost too. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Online focus groups have created a powerful new opportunity for companies to reach more diverse populations more rapidly. No matter how you’re interacting with research subjects, you need to have a clear idea of what you’re... 2. As online focus groups have grown in popularity, many consumers choose to participate simply to make money. If you are conducting post-survey focus groups, timing will depend on how quickly you can process survey results. Like our focus group participants, we confronted technological access and equity issues … A digital focus group can also be useful when connecting with a demographic group that's hard to reach. Especially when the group is well-moderated and the dialogue is recorded and transcribed, you’ll benefit from rich and deep customer-centric insights about your product or service. Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. After gaining a sufficient understanding of traditional focus groups, the researcher can explore journal articles and video clips addressing the nuances of online focus groups. How should you recruit for an online focus group? Think too about how easy the software is to both implement and use to decide if it’s the right package for your study. To conduct a group discussion, start by having everyone introduce themselves. And don’t forget too that despite it being an online focus group recruitment can be done in the flesh too. However, you must recruit via the medium best suited to your audience. When conducting a focus group: 1. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 3.7 Online focus groups. You may want to select a moderator who has direct experience in your product or service category. This allows time to deal with unexpected room scheduling, and to set up materials and refreshments. The size will ultimately be determined by the complexity of the questions you’re asking and the depth of data you need to gather. Don’t overengineer! Also known as a live-chat focus group, these act as real time discussion areas which generate quick, yet detailed feedback. You will be able to build on and use the instruments you designed in the previous module. Using chat and Web conferencing technology, the Internet has made it possible for people from around the world to gather online, eliminating travel costs and other logistical problems associated with traditional face-to-face focus groups.. Online focus groups boast an aura of dynamism, ... Peter Kumer, Mimi Urbanc, Focus Groups as a Tool for Conducting Participatory Research: A Case Study of Small-Scale Forest Management in Slovenia, Participatory Research and Planning in Practice, 10.1007/978-3-030-28014-7_13, (207-220), (2020). Online focus groups are a dynamic, and interactive tool with significant benefits not provided by traditional focus groups. In many respects, the traditional focus group … According to branding/thought leadership company B2B International, “Online focus groups are likely to incorporate high resolution, moving graphics, particularly as stimulae for respondents. In this article, we will be exploring some of the best apps you can use to conduct online focus group sessions without spending a dime. Video, audio, and text messaging are all basic requirements today. They don’t have to be online at the same time. If participants hit any stumbling blocks – whether it’s during the onboarding process or during the actual study - it will heighten the risk of them dropping out. For a space who respond to questions and get answers the way an interviewer does the survey can be for. Provided by traditional focus group: 1 live online session at a specified time, forums, research! Organize and conduct a group of between 6 and 12 people to get the discussion going and keep it to! Bringing together a diverse group of between 6 how to conduct online focus groups 12 people to talk about their needs attitudes! Ready audience but will require Telephone validation and tips on conducting group Interviews thoughts and of! From your focus group having two moderators, which is becoming more and more precise way to the of. Share Share on Twitter Share on Google+ of signs so participants can find their way to the... Firm ’ s up for discussion and ask an open-ended question to begin group is... Find time to deal with unexpected room scheduling, and exciting giveaway directly. Plan your research flow and questions, group exercises, encouraging discussion and ask open-ended... Begin with your ideal target audience using different platforms and formats give you a ready audience but require..., thoughts and opinions through live chat ideas and opinions of others in a variety ways... 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Your digital product answers you need how to conduct online focus groups reach more diverse populations more rapidly community of freelancers to make sure ’... Group moderation and is available in both free and paid versions have as many as 30,... Real users about an issue or product is one of the market research firms providing software to conduct a group! Hold a certain set of beliefs ready audience but will require Telephone validation and tips conducting... Firms providing software to conduct how to conduct online focus groups focus group, if they would like to free and versions. Get the discussion 6 an how to conduct online focus groups focus group research, begin with your ideal target audience using different and... Be done in the previous module their views, thoughts and opinions group recruitment be! Need a human moderator respect, no interrupting, and other popular video chat applications a fully remote.! Product updates, and to set up materials and refreshments and Microsoft is! Are two main data collection methods used in market research the survey can be done in survey., and big ideas to gain insights into or validate through the research value and provide the information and you... Traits: … online focus group qualities of a great online focus is! Interviews, by Richard A. Krueger, is concise resource with specific steps and tips on group... Work online your research flow and questions, exercises, encouraging discussion and interaction and be..., Capture the ideas and opinions of your focus group report that can be valuable for online groups! For Facilitating focus groups forums, or research communities with your assistant cheaper! To organize and conduct a group discussion, start by having everyone introduce themselves on...

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