life science marketing strategy

Published by on November 13, 2020

In order to optimise content and make it work for you in the long run, it is imperative to incorporate relevant keywords that will pull your target audience towards you. B3NET Bio specializes in healthcare and Life Science marketing and during our long association with the US digital marketing industry, we came to our notice that Life Science and Healthcare companies struggle to establish their presence in the digital world. How many supplier webinars prompted a scientist to search for more information. The most popular social media channel for reaching out to scientists and lab researchers is their LinkedIn Profile. Create relevant content by providing high value. I started working with B3NET Bio after collaborating with two other digital marketing companies that failed to deliver what they promised. You can capture your potential customers' email information and keep them updated on your latest products or services. It is one component of an overall marketing plan that supports the company's strategic business objectives. Inbound marketing for life science companies is becoming a mainstream strategy. The following services can be provided either alone or in combination: If you’re a manufacturer or distributor of ingredients, excipients, chemicals and similar  technologies targeted at pharmaceutical, food, cosmetics and animal health sectors, we can work with you to create a marketing function that’s in tune with the times, delivers delighted customers, and ultimately, sustained sales growth and profitability. Fortunately, there are a number of tools available that can provide life science marketers with relevant keywords, such as, Moz Pro, Google’s Keyword Planner and SEMrush. But statistics show that only 19% of scientists claim not to use Social Media for their product and service research. Ready for a Winning Marketing Strategy?Let’s Talk, Call: +44 (0) 333 772 1675 I am very happy working with B3NET Bio and would not hesitate to recommend it to anyone. hbspt.cta._relativeUrls=true;hbspt.cta.load(1737653, '3c9d37bc-f894-442c-9125-82335872eb52', {}); Topics: High organic traffic you receive on your website comes from efficient keyword research. Choose one and cover it in detail. Percentage of scientists who have watched an online video promotion of a life science suppliers. A common mistake in building PPC ad campaigns is to send all traffic to the home page of the website. This is a different strategy for life sciences companies than many consumer-based companies, but a viable one none-the-less. However, I got lucky when I decided to work with B3NET Bio. Intuitive navigation, advanced search capabilities and content designed to support the customer buyer's journey should be built into the design. In this minisode, we sit down with Vynamic’s Life Sciences Sector Advisor, Karen Baldry, to discuss the trends she sees being the most … Out of all the digital marketing companies we met, B3NET Bio stood out from the crowd and showed genuine interest in company objectives and goals. Prevalence of text messaging from life science suppliers. Social media has always been a challenge for life science vendors as they struggle to provide the ROI of time and effort in social channels. However, LinkedIn is more flexible for implementing inbound marketing strategies than Researchgate. It is always a struggle to choose a good digital marketing company from a saturated market. Finally, those website visitors who arrived on you site but don't opt in to email are later retargeted using Google remarketing. It has been observed that the best type of content in life science is often a comprehensive guide based on one popular topic. How many videos watched prompt a scientist to search for additional information. Source: (Designed by Kjpargeter - Freepik.com). In order to rank highly for your targeted search results suppliers' information must be high quality and reflect scientists' search intents. After thoroughly understanding our marketing needs, they advised us the best approach to promote our business in the digital market. If your goal is to create inbound pharmaceutical marketing strategies that are SMART (Specific, Measurable, Attainable, Relevant and Timely) then an effective inbound life sciences marketing strategy depends on creative and informative content, and measuring the ROI of your inbound campaign. Sharing content on LinkedIn Groups is one of the best ways to engage with various groups on LinkedIn. If you have an inbound marketing agency that you're working with, they should have professional level access to all these tools. The starting point for any advertising or marketing campaign to increase life science sales should be to develop a clear strategy aligned with your business goals. Separate pages allow you to get a higher ROI with each click. Scientific groups on LinkedIn are often not widely used for scientific discussion. These strategies will be applicable across multiple sub-sectors including: We will identify the characteristics of effective strategies that drive traffic and improve the conversion rates from visitors to leads and from leads into customers. Submit a quick, no obligation request for quote, The first step of our digital marketing process is market research, where we ...gather relevant information about market and industry trends, demographics, consumer behavior, and other factors. Email: info@scienopsis.com, © 2018 Scienopsis. When you publish an informative guide on your site, you must include links in key phrases that will enable the visitors to click onto your website. Scientific publications, and information found directly on a vendor's website are a close second and third. This way you will be able to increase your email list. Follow up on current social media trends. In the digital age, for a marketing strategy to be effective and drive sales growth, the marketing function is now shifting focus from outbound promotional activities to reaching out to a wider market. They have great examples of how to build an inbound biotech sales funnel. Life sciences Consultants: Whitehat is an inbound life science marketing agency. A company website is the centrepiece of its digital marketing efforts. After Researchgate, LinkedIn is considered the world's second most popular and effective social media platform for life scientists. Many science related websites have a social component, offering some opportunity for banner advertising and sponsored link. At Scienopsis, the marketing strategy consulting practice is about helping clients clarify  goals and paths to sustained growth. An example of an extremely popular site that does all this well is Thermo Fisher Scientific: https://www.thermofisher.com. This will not only give you an edge over your competitors but will substantially increase your brand awareness, enabling you to gain the trust of your target market.

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