content marketing course

Published by on November 13, 2020

The instructor of the course is Sophie Tahran, who works as a content strategist. Google Digital Drive gives you the flexibility and freedom to take all of the courses at your own pace and in any order. Connect with him on Twitter. If you own a small business you know that the amount of work that goes into this process is both rewarding and challenging. Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. Ask your audience to share, like and engage. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters and content promotion. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar. If you take a course in audit mode, you will be able to see most course materials for free. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue. ↗ Practical Toolkits and Templates. It starts by explaining what is content marketing, how to set up a content marketing team, how to identify the content needs of your target audience, and how to create and implement a content marketing plan. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact. It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy. Learn more. All Rights Reserved. Another free marketing course you should consider comes from Quick Sprout University. The course assumes that you know nothing about content marketing as it starts from the beginning explaining the basics. This also means that you will not be able to purchase a Certificate experience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. The course may offer 'Full Course, No Certificate' instead. HubSpot Academy YouTube Marketing Course . ↗ FREE DMI Membership included. Overview of the Structure for Effective Content, Tips for Building Your Professional Brand, Interview with Stefanie Flaxman - Editor-in-Chief, Interview with Stefanie Flaxman - Content Calendar, Content Marketing Research (The Crucial First Step), The First 2 A's of the Framework: Agility & Authenticity, The Last 2 A's of the Framework: Authority & Audience, The Business Case for Agile Content Marketing, Content Marketing (How to Build an Audience that Builds Your Business), Two Keys to Creating Irresistible Content, Mapping the Journey: Crafting a Content Marketing Strategy, Email Marketing (How to Push Send and Grow Your Business), Landing Pages (How to Turn Traffic Into Money), Subtitles: French, Portuguese (Brazilian), Serbian, Russian, English, Spanish. Premium plans, Connect your favorite apps to HubSpot.   Currently available: Email Marketing Certification Course, Content Marketing Course, Inbound Marketing Certification Course, and more; Will I get a degree or certificate? Enroll in a Specialization to master a specific career skill. It starts by explaining how to structure a document and then goes deeper to explain how to write a good introduction, how to create paragraphs, how to form your sentences and words you can use to make your copy stand out from the rest. Alex has more than 18 years of practical experience with SEO and Digital Marketing. It’s a popular course on content marketing with more than 7000 enrolled students and a 4.5/5 star rating. You will be able to take the courses you want first, and leave the rest for a later time. This is a beginner to an intermediate entry-level course that can help students learn what is content marketing and how to execute profitable digital marketing campaigns. Will I earn university credit for completing the Course? Celebrate your brand by telling your own story. Stay relevant. 2570 reviews, Rated 4.6 out of five stars. Boost your salary. If you know of any content marketing courses that are available online and should be included in this list, let me know in the comments. It’s trouble free. Once you complete all of the courses, you’ll receive a certificate of completion. This course is approved by the American Marketing Association, so if you want to pass the exams and earn a Digital Marketing Certification from AMA, this course will help you cover the content marketing aspect of the exam. In summary, here are 10 of our most popular content marketing courses. Udemy: Content Marketing Masterclass (Paid with Certification), Reliablesoft: Content Marketing Full Course (Paid with Certification), HubSpot: What Content Marketing is and How to Do It (Free with Certification), Google: Promote a business with content (Free), Udemy: Ninja Writing: The Four Levels of Writing Mastery (Paid with Certification), SEMrush: Content Marketing Toolkit Course (Free with Certification), LinkedIn Learning: Content Marketing Foundations (Paid with Certification), Coursera: The Strategy of Content Marketing (Paid with Certification), Skillshare: Copywriting for Beginners (Paid), Clickminded: Content Marketing Training (Paid with Certification), SAVE 70% OFF on Digital Marketing Full Course, How to design a winning content marketing strategy, How to find content ideas for your content marketing campaigns, How to create content that can get you links and social shares, How to create pillar pages and rank higher in Google search results, How to promote your content so that it gets the attention it deserves, Creating Quality Blog Content Your Audience Loves to Read and Share, How HubSpot Uses Blogging to Rank #1 on Google, Extending the Value of Your Content Through Repurposing, How to Create a Successful Video Marketing Strategy, Building a Guest Blogging Strategy Powered by SEO, Creating a Foundation for Content Marketing, Mapping the Journey: Crafting a Content Marketing Strategy, Turn Boring Features into Irresistible Benefits, Come Up with Great Content Marketing Ideas, Create Amazing Content to Market Your Business.

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